The Happy End
Norddal
Refreshing and bringing a wonderful project to life for good.
We are Agnieszka & Maciek
and now we live in Norddal
We make videos, photos, websites, graphic design and online marketing.
We want to share our skills with you and create for The Happy End something it deserves.
All photos, videos and design of this presentation is our creation.
You can find out more about our work on our website: hyke.studio
Why?
Norddal is a beautiful retreat. It can be the beloved place of many conscious travelers. We do not want crowds in flaps here, but engaged globetrotters curious about the world and the beauty of this village.
Due to the pandemic, tourist traffic this season will decrease significantly, so we must let future visitors know that here at The Happy End they can rest in a safe place.
Let’s give them a chance to discover Norddal, its inhabitants, entertainment and local products.
What
We’ve
Noticed
For us, The Happy End is a group of people living in Norddal connected by local services, products and activities. A kind of commune sharing its own goods, drawing resources or inspiration from the village of Norddal.
These are our assumptions resulting more from conversations with residents than from the Internet.
The Happy End needs a clear, orderly message, thanks to which everyone will understand the idea of the project and become interested in using these services.
How can we improve your business during coronavirus.
We can prepare a stunning photos and videos describing all The Happy End busiensses.
First, let’s promote The Happy End products outside Norddal.
To start with, we can focus on Norway because international tourist traffic is likely to be limited to the end of the summer season.
Later we can gradually promote Norddal also abroad.
Next, let’s create a new website with online store – it will give us the opportunity to reach a wider clients base.
We can also create strong official Norddal profiles in social media, these are currently the best tools to reach new people and bring them to Norddal.
Acting locally, with a nod towards people who already decide to visit Norddal, we can introduce contactless services for them,
such as delivering local products directly to the hotel or to the marina, shopping with delivery, etc.
There are many possibilities to save this year’s tourist season and we will be glad if we can help.
Photo & Video Business Presentation
This is something to start with.
We can prepare photo and video presentations
for every business at The Happy End.
Thanks to this, every entrepreneur will receive
a professional visual tool to promote his business.
Especially in the coronavirus time.
We are able to record video in the form of commercial or a short documentary film.
Similarly in the case of photos – they can be creative product photos and documentary / reportage photos
depicting each of the businesses.
The examples below will explain more.
What we
mean
by new
amazing
webiste?
It’s easy! The current website is unfinished and visually unattractive, slightly outdated. Not at all adequate to our capabilities.
By using our experience in building websites and the effects they bring, we want to create something absolutely fantastic!
Maybe something like this (click on thumbnail to enlarge):
Everyone can shop in a store full of local products, from anywhere in Norway and even around the world.
- Local people will be up to date with the products you currently offer.
- It is also a place for tourists who miss summer holidays in Norddal.
- It will reach new customers who value unique local products.
- It's a big advantage in coronavirus time.
The previous logo is great – it only needs to be refreshed, simplified and adapted to current trends.
The logo is a showcase of the place and association, so it should be clear and legible to everyone. If we want to increase the awareness of tourists or potential visitors we have to tell them exactly what this is all about. We need to focus on existence of such a wonderful place as Norddal, promoting The Happy End organisation besides.
The word “Norddal” is a more precise term than “The Happy End”, it’s also easier and better for marketing and website positioning purposes.
We need to promote Norddal, so we must reverse the importance of the message – put „NORDDAL” as a main statement and use „THE HAPPY END” as a slogan.
We know that the village once had a different name – we respect it and we will certainly mention it on the subpage dedicated to information and history of Norddal. In the logo, we care about the name that currently appears on the map to help people discover and get to the right place.
Nowadays, the image (especially the moving one) is the basis of communication with people. The better photos, the better movies, the more interest.
That is why placing good photographs and interesting films on the website will attract the right audience.
Running Facebook or Instagram based on interesting, subdued – not screaming images and personal films with the participation of The Happy End members is the key to getting the right audience.
Crowds of flip-flop tourists following flashy videos and glaring colors will quickly direct their flip-flop steps towards the most popular, commercial attractions.
We want Norddal to reach visitors intrigued by the history of The Happy End members and peaceful photos of nature, travelers wanting to find the perfect place to relax with intimate, atmospheric accommodation instead of a crowded big resort.
We know the needs of such people because we are them ourselves. From every trip we bring the perfect pebble found at the top of the mountain or picked up from the river instead of a fridge magnet with the country’s flag.
After each trip, we are happy with dried regional plants, a jar of local jam and a backpack filled with stories inaccessible to the crowd of tourists.
Visibility in the world of Social Media.
We can prepare the right content to create an interesting Facebook fanpage
where we will be able to reveal the small pieces of life in Norddal.
Instagram will be a place where photos speak more than words.
Scrolling through the photos, you are already starting to pack a map and mountain boots in your backpack.
Photo & Video Presentations / A new Website / Online shop with local products / Social Media Profiles
Content for Website and social media
PHOTOGRPAHY
- Photos of The Happy End businesses
- Photos for website
- Daily photographs for social media
- Pictures of local products for the online store
- Norddal Nature / Landscape
- Interior photos for accomodation busiensses
- Activities
VIDEOS
- A short video about each business.
- Norddal commercial (for marketing purposes).
- A short videos for social media to uphold the Norddal visibility.
Taking care of website and social media accounts / online shop services / online marketing
How much does it cost and who will pay for it?
There is a possibility to apply for a grant from the commune, which is intended to help local entrepreneurs during the coronavirus crisis. Coronavirus can even help us, not get in the way!
Estimated costs
- Business Presentation (photo + video) – 10.000 kr / for each business
- Website with integrated Online Shop – 30.000 kr
- Services – 15.000 kr / for 1/2 year
– website maintenance
– creating and leading social media profiles Facebook + Instagram
– creating content for social media
– website positioning
It’s a lot of work but don’t worry – we’ll take care of everything. All we need from you is the desire to bring The Happy End back to life.
What do you think about all of this?
For any questions and additional information please contact us:
e-mail: hello@hyke.studio | phone: +48 792 511 433
Distance “coronahugs”!
Agnieszka Ostrowska & Maciek Jencz – hyke.studio